Having directed over 400 ads in the last 25 years, Tony is a true all-rounder, who’s learnt to balance his strengths in service to the story.
Tony started in the camera department in Hollywood and became one of South Africa’s top DOPs, but his diverse directing reel is admired as much for its character-driven humanity as it is for his striking visuals.
Remarkably versatile, Tony is as comfortable on car commercials as he is directing humour; he has a gift for shifting his tone and style to suit your idea’s unique needs.
Tony is the only South African director to have won the Best of Show Grand Prix at New York Festivals International Advertising Awards. He is also one of only three to have won Gold at Cannes Lions, where he also helped South Korea win its first ever Lion.
He’s worked all over the world, from Europe and Asia to Africa and the Middle East, on some of the world’s biggest brands, including Audi, BP and Mercedes-Benz.
Tony lives in Johannesburg, where he co-founded Frieze Films in 1998.
Malo has made his name reflecting South Africa is his commercials. Whether funny or moving, his distinctive ads all feel deeply rooted in this country.
Since his launch as a commercials director in 2008, Malo has been in demand locally and internationally. Working with the likes of Coca-Cola and all the South African cellular networks, Malo has built a beautifully shot reel full of memorable performances, including from children and celebrities.
Malo 8 started directing as a 16-year-old in Soweto. Over the next 20-odd years, he established himself as one of South Africa’s most unique creative voices, directing award-winning short films and documentaries for international broadcasters, as well as holding a sold-out show of night photography, not to mention being named Standard Bank Young Artist of the Year.
Malo lives in Johannesburg, where he also runs an arts residency in Soweto.
Riordan started his career as a commercials director at the tender age of 24, after walking out of film school with VUKA and SAFTA-award-winning work,
After two years directing ads, Riordan took a break to go travelling and explore the film options the world had to offer. In this time, Riordan managed bands, toured international music festivals, and wrote about film and media for online publications.
Riordan recently returned to South Africa and directing, with a focus on narrative and content, especially work that celebrates music, arts and culture.
In this time, Riordan has directed a variety of music videos, short format documentaries, brand films, online content and even documentary TV series.
Born in Namibia, Riordan is currently based in Cape Town.
See more of Riordan’s work here.
Kofi Zwana speaks Portuguese and Film.
As a filmmaker who has emerged through finely crafted work
and a clutch of awards he is now ready to join his compatriots at Frieze. He is easy to work with and alive with the possibilities of
making the difficult appear easy and the simple appear profound. At Frieze, eyes are on him with the understanding that his
young talent has now has the experience to be ready for any film challenge. Kofi is looking to make friends here Johannesburg and build
relationships with like-minded creatives who want to go the extra mile. Watch this space. He also speaks fluent French, Spanish and
Ndebele, yes… and Film.
Our director talent has shot many commercials for the continent and Frieze has also extensively serviced commercials for Africa. A key understanding of locations, art department, wardrobe and cultural nuance has been developed through this experience.
Shooting for Africa in South Africa is a viable and positive solution for clients looking to create commercials or content for African regions. South Africa has vast casting and versatile locations as well as the benefit of an established and thriving film industry. Frieze has offices in Johannesburg and Cape Town.
Shooting into Africa is also possible. Although equipment and crew are scarce, solutions can be found in certain regions where basic equipment and crew exist and can be complemented with a small entourage from South Africa. Very often a solution for clients can be found where certain shots (ie location setting) can be shot in Africa and the detail material shot in South Africa to match. Alternatively casting can be done in the country of choice and flown to South Africa for the shoot. Frieze has established relationships in key regions such as Ghana, Kenya and Nigeria. These offer stepping-stones to further regions.
Tailor made solutions that balance casting and location and budget requirements are the order. Frieze can offer a bridge to clients looking to expand into Africa and enjoy the professional and detailed production processes expected by multi nationals with several layers of approval process across the globe.
We love making films.
Any opportunity to create moving content in any form will have us fully at your service.
As filmmakers our wide experience ranges from feature films, television shows, documentaries, corporate visual essays and from brand films to music videos. Knowing that cost is key, we design and tailor your moving content to your budget requirements.
We tackle projects large and small with equal enthusiasm.
From conceptualisation, scripting, production and right on through to final delivery, we produce original content that is stylish and stands out.
Frieze Films provides a full service division for international clients. Over the past 10 years Frieze has offered service to international production companies as well as working with agencies using local or international directing talent. We offer a high level of production value streamlined to creative results. Our experience is based in long standing crew relationships, a full understanding of the local film system and fast and astute bidding.
South Africa is a popular shooting destination thanks to film friendly cities, a vast selection of locations and competitive rates on cast. Frieze is a member of the Commercial Producers Association of South Africa and as such upholds the values of a sustainable production offering while staying competitive. Our portfolio includes large-scale technical productions to cast heavy performances pieces. Our producers are skilled in artist contract negotiation and will manage the process with a 360 degree perspective.